In 1952, Mr. Phoon Tat Quan (1919~1995) founded SIEW CHEONG COMPANY (PTE) LTD
as a modest family business, trading in clocks and watches. We restructured in 1983 and
SIEW CHEONG COMPANY (M) SDN BHD was incorporated as a private limited company.
In the same year we moved our headquarter from Singapore to Kuala Lumpur, the capital
city of Malaysia. In 1995, a new subsidiary, SIEW CHEONG CLOCKS MANUFACTURING
SDN BHD was formed as a synergy to provide a wide range of quality wood based
mechanical and quartz clocks. This small production and assembly plant has the capacity
to produce in-house designed clocks. We have had the honor of being the main agent for
world famous branded products that include watches by Enicar, Bossini, Rodania, Jean
Michelle and also clocks by Europa and Wehrle. Presently we are the registered brand
owner of "Wilson" Watch, "Osachi", "Clocks-World" and "Alder" Clocks and also the
appointed regional sole exclusive agent and reseller for Hermle, Erwin Sattler, Schneider,
Drubba and Haller clocks. In the year 2005, to further emphasize our commitment in the
clock industry and to reflect the true nature of our business, we changed our name to
SIEW CHEONG CLOCKS SDN BHD ( Company Registration # 95841-H )
We have undergone long years of transformation, which have earned us the recognition
as a prominent figure in the business community and a leader in the horological industry.
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Key Persons
Mr. KE Phon
(Group Managing Director)
 | | National Association of Watch and Clock Collectors, Inc. USA (NAWCC)
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| | Member No. 0155030
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| | American Watchmakers-Clockmakers Institute (AWCI)
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| | Member No. 35013
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| | The British Horological Institute (BHI)
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| | Member No. 21028
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| | The Kuala Lumpur & Selangor Watch Trade Association
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| | Former Vice President
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| | The Federation of Clocks & Watches Associations in West Malaysia
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| | Central Committee Member
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Ms. Liew Lee Lee
CA(M), FCCA (UK)
(Group Financial Director)
- National Association of Women Entrepreneur in Malaysia (NAWEM)
- A professional accountant turned entrepreneur
Ms Debbie MK Phon
(Group Chief Administrator)
- Over 20 years in office management and administration
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